Apploi, a leading Healthcare Recruitment Technology hiring content writers.
Job Role
- The content writer is responsible for writing compelling marketing, communications, and promotional materials aligned with Apploi’s brand guidelines.
- This role will produce content for presentations, blog posts, webpages, infographics, eBooks, emails, sales collateral, newsletters, product descriptions, and other items as needed.
- The content writer is part of Apploi’s marketing team and will report directly to the VP of Marketing.
- The ideal candidate will have experience writing copy for demand generation and thought leadership purposes. Experience writing about SaaS, HR tech, and/or healthcare is strongly preferred.
Responsibilities
- Write and edit effective marketing copy for our B2B HR healthcare audiences
- Produce well-researched content for multiple channels: website, blog, email, ads, sales collateral, videos, in-product, and more
- Develop a content plan based upon SEO insights and needs of the business to drive growth
- Create and edit content that follows brand, style, editorial, and content guidelines, considering tone of voice, acronyms, abbreviations, capitalization, and formatting
- Continuously optimize content, and make suggestions for what should be augmented or sunsetted
- Organize writing schedules to complete drafts of content and ensure timely delivery of materials
- Collaborate with multiple stakeholders to identify needs and gaps in our content, and recommend new topics
- Research industry-related topics and conduct interviews to gain and ensure accuracy of information
- Monitor and analyze the performance of content pieces against KPIs and offer suggestions for improvement
Requirements
- 3-5 years’ experience in content writing for SaaS, technology, or healthcare
- Bachelor's degree in English, communications, journalism or related field
- Proven record of excellent writing demonstrated in a professional portfolio
- An excellent grasp of the English language
- Ability to work on multiple projects simultaneously
- Good time management skills
- Working knowledge of AP Style
Perks And Benefits
- Work remotely
- Comprehensive benefits package
- Fun, collaborative, and energetic team environment
About Apploi
Apploi is the leading Healthcare Recruitment Technology specializing in high-volume people sourcing. Apploi streamlines the hiring process from candidate acquisition to hired. Working with 4,000+ healthcare organizations across the US today, Apploi is the premier candidate management system for healthcare.
