Job Role : Digital Media Marketing Executive
Responsibilities
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns;
- Develop and manage campaigns and its budgets;
- Prepare accurate reports on our marketing campaigns overall performance;
- Plan and manage our social media platforms;
- Optimize content for the website and social networking channels such as Linked IN, Facebook, Twitter, Instagram, Google Plus, etc;
- Build strong clients relationships through social media interaction;
- Manage organizations website;
- Track the website traffic flow and provide internal reports regularly
- Oversee and manage all contests, giveaways, and other digital projects;
- Evaluate important metrics that affect our website traffic, service quotas, and target audience;
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Promote company’s product and services in the digital space;
- Creating and executing SMS, and email-based marketing campaigns;
- Maintaining consistency in brand image, positioning, and communication across all consumer touch-points, brand assets, campaigns, etc;
- Influence the brand positioning, feature prioritization and go to market strategies through data;
- Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly;
- Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate;
- Manage marketing budget and monitor usage for all platforms;
- Creates engaging content for a variety of mediums, including web, social media, print and more;
- SEO SMO SMM
- Ideates, develops, publishes, and delivers reports on integrated digital marketing campaigns;
- Utilizes strong communication skills to create compelling content, highlighting strong attention to detail and exceptional grammar;
- Attend networking events and product launches.
Preferred skills
- Minimum of 1 years digital marketing experience in brand, ecommerce or digital agency;
- Strong analytical mindset and knowledge of performance marketing metrics;
- Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are overachieved;
- Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights;
- Should be up to date with the latest trends of Google Algorithm Update;
- Should have minimum of 2 years experience on core SEO;
- Should have excellent writing and communication skills;
- Strong interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally;
- Highly organized, good time management and the ability to meet deadlines.
- Excellent English in written and verbal communication skills;
- In-depth knowledge of various social media platforms, best practices, and website analytics;
- Outstanding communication and interpersonal skills;
- Up-to-date on the latest trends and technologies in digital marketing;
- Strong analytical and project management skills;
- Solid knowledge of web analytics tools like Google Analytics;
- Familiarity with web design and HTML, CSS, and JavaScript development and constraints;
- Experience with content creation software, such as a content management system (CMS);
- Experience with marketing automation software, such as HubSpot, Marketo, and ActiveCampaign;
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc).
Interested candidates can send your resumes to hr@embrightinfotech.com with “SEO & Digital Media Marketing Executive” as Subject. Also, please make sure to mention your Experience in years, Current Salary, Expected Salary and Notice period duration in your email body.
